Search Engine Optimization
A Jump Start for Web Site Traffic
Search engine optimization, or SEO, is already an industrial powerhouse generating billions in revenue and fueling hundreds of start-ups. It is one of the hottest trends in Web site promotion. How hot? Consider these statistics:
- 84% of adult Internet users, about 108 million Americans, have used search engines to help them find information on the Web.
- 68% of users say that search engines are a fair and unbiased source of information.
But like many billion-dollar industries, search engine optimization is complicated, with different specialties and its own language. Imaginary Landscape strips away the complexity and provides a program that increases the exposure of your site to those seeking its information.
Search Engine Optimization is an ongoing commitment that reaches beyond a one-time audit of pages. It affects all aspects of the Web site process as well as your company. For example, SEO affects the following areas:
Accessibility
The structure of your Web site can make a significant impact on SEO. Did you know that search engines don't know how to click on fly-over menus? If you don't offer an alternative, text-based route into your site, all your interior pages will be ignored.
Navigation Changes
If you make a change to site navigation without specifically redirecting Web traffic, search engines will drop your pages from the index.
Public Relations
Inbound links to your Web site are crucial for increasing the page rank of your site. The words surrounding the link are likewise important. Every press release, every article, every opportunity to gain an inbound link should be exploited with specific and consistent language.
For more information on SEO, please visit the Imaginary Landscape online library for a selection of white papers.
More of the Right Traffic
A properly executed SEO program has just one benefit - more "right" traffic visiting your Web site.
It turns out simply generating traffic is easy. All you really need to do is make sure the words "Paris Hilton" are plastered all over your site. Of course, unless your business is related to Paris Hilton, the increase in traffic is meaningless.
The real trick is generating more traffic from people looking for your exact products and services. This is what the Imaginary Landscape SEO process will provide for your Web site.
Every search engine has a secret formula that determines how Web pages are ranked. Known as an algorithm, these highly valuable formulae are guarded like the formula for Coke. Each of the following Web page elements are weighted and used in determining the algorithm.
- Title Tag
- Page Content, including:
- Frequency
- Position on Page
- Use in Headers
- URL Text
- Age of Page
- Number and Quality of Inbound Links
Imaginary Landscape analyzes your Web page against a database of more than 350 million search terms and then tunes your Web page for the highest relevant rank possible.
