CHICAGO -- Arlington, Va.-based Communities in Schools has selected Imaginary Landscape as its website vendor of record. As part of the initial set of priorities, Imaginary stabilized and secured the CIS website, and created additional tools to assist the organization in their fundraising efforts.
After transitioning from their prior vendor, Imaginary upgraded the site's infrastructure and created a series of landing page tools so that CIS staff could easily create ad-hoc pages. This was particularly useful leading up to the National Day of Giving in May. The new templates allowed for more visual presentation of content and a clear call to action which resulted in a significant increase in donations.
"Imaginary really helped us in reaching our business goals this year," said Sarah Boison, Principal, Digital Communications for Communities in Schools. "They stabilized the site and provided the tools necessary for us to conduct our first ever Giving Day which led to us exceeding our donation goal for the campaign. There's renewed internal optimism about the website and its ability to contribute to our goals. Imaginary made that happen."
At its communications retreat this spring, CIS outlined its future vision for the website. Design, functionality and information architecture were the three key components of its strategy to leverage the website to achieve the organization's future goals.
"Communities in Schools is such a wonderful organization. Their national network of affiliates, coordinators and collaborative partners are making a huge impact in educational outcomes," said Brian Moloney, President and CEO of Imaginary Landscape. "We are honored to be selected as their trusted partner and look forward to helping them leverage web technology to accomplish their mission."
About Communities in Schools
Communities In Schools (CIS) is the nation’s largest organization dedicated to empowering at-risk students to stay in school and on a path to a brighter future. Working directly inside more than 2,300 schools across the country, we connect kids to caring adults and community resources designed to help them succeed. We do whatever it takes to ensure that all kids – regardless of the challenges they may face – have what they need to realize their potential.
About Imaginary Landscape
Chicago-based Imaginary Landscape has been building customized websites for businesses since 1995. The company specializes in applying web-based technology to further business goals.